Fill in the form and we'll be in touch
Fields marked with an * are required
Online Reputation Management for Your Cryptocurrency
Blockchains projects such as cryptocurrencies and tokens often naturally attract a high-level of negative sentiment. This outlook can be attributed to the uncertainty within the industry that is emphasised by large news outlets focusing only on negative news. While there have been some cases of fraudulent ICOs, tarring the whole industry with the same brush has had a detrimental impact on legitimate companies across the board.
More so than traditional tech and finance companies, FinTechs must put more effort and resources into building a credible and durable online reputation. A shift in reputation sentiment or a PR crisis which negatively impacts your brand online can decimate coin trading prices overnight.
The impact of a negative reputation on a blockchain company’s search results can lead to a lack of trust from investors – deterring new money from entering the project and convincing existing holders to panic sell, further devaluing your project.
Negative content is always going to exist around most projects, but it’s the visibility and coverage which is most damaging to a brand. Control your search results and control your reputation.
0800 131 0700
Search Suggestion Is Your First Impression
Google Autocomplete (a.k.a. “Suggested Search”) recommendations often steer search traffic and would-be investors straight to rumours, misleading information, or unfounded criticism.
Google Suggest is quite often the first impression an online investor will have of you. Being associated with negative and misinformed search suggestions can be damaging and upsetting, impacting investors’ perceptions. The negative searches become self-perpetuating; driven by the natural traffic your brand is receiving, whilst constantly reinforcing the negative connotations. By controlling the search suggestions being prompted you can gain better control of your internet traffic and steer investors to welcome on-message results.
0800 131 0700
Investing in Your Reputation Is the Smartest Investment You Could Make
Having no online reputation can be just as damaging as having a negative one. A lack of brand visibility leaves your company vulnerable and open to potential attack. Controlling your online reputation before an attack or crisis is imperative to building a durable and longstanding online reputation.
By not controlling the assets that make up your search results, the sentiment surrounding your brand and offering can change from positive to negative overnight. In a market that is already under so much media scrutiny you need to plan, protect, prepare and invest in your reputation.
Reach Your Audience
The cryptocurrency space is a global one, allowing international investment from all around the world.
Investors react better to being marketed to in their native language. In fact, over 85% of customers are more likely to make a purchase if the content is in their native language. Native content also increases your brand’s outreach to new audiences and investors you may not have considered, as a result of increased social sharing.
A Glocal approach is designed to increase your brand’s search engine, social media and multimedia visibility globally, maximising engagement within the core target markets for your brand.
This engagement will ultimately lead to increased interest from the 85% of search users who would otherwise be ignored.
Implementing a consistent Glocal approach is now critical for all brands that have potential engagement globally. Owning your organic local search results increases audience capture whilst helping to protect and promote your brand.
0800 131 0700