Two European multinational companies have been working together with the IBM Food Trust platform. Retail giants Nestlé and Carrefour revealed that they are working with IBM’s blockchain platform to track the supply chain of baby milk formula.
Leveraging the platform, the companies aim to enhance consumer confidence and credibility in the products’ quality. Based on Hyperledger technology, the platform provides more transparency of the entire supply chain of baby milk formulas.
Following a successful pilot allowing customers to access blockchain data about Mousline purée, the two companies have announced a second product to the service.
Specifically, the GUIGOZ Bio 2 and 3 infant milk will be traced on the blockchain platform as a means to provide consumers with more information on the milk’s origin and transparency on product checks. With a simple scan of a QR code, customers will be able to trace the product’s origin as well as certification tests along the way.
“Blockchain technology enhances transparency and advances the food transition for extremely high-quality products, which parents expect for infant nutrition. For Nestle and Laboratoires Guigoz, this innovative blockchain technology creates a new benchmark for transparency and the high standards of care required to ensure the quality of their products,” Nestle stated.
Both Carrefour and Nestlé have already experimented with the application of blockchain for their logistic processes. The companies began using IBM’s blockchain technology in April in order to track the supply chain of Mousline, a well-known brand of instant mashed potatoes.
Representatives of the two companies also shared their satisfaction with the greater transparency enabled by the system. They commented on the ease with which customers could access information about where products originated and confirm that what they are buying is indeed genuine.
Furthermore, Carrefour reported an increase in sales after a number of blockchain implementations that tracked the supply chains of a range of products including meat, milk and fruit. Reportedly, the enhanced traceability allowed consumers to identify products that contained genetically modified organisms and pesticides.